From Page 5 to Page 1: SN Mortgages SEO Case Study

About the Client

SN Mortgages is an Oxfordshire-based mortgage broker specialising in adverse credit cases — helping clients who have been declined elsewhere to secure the mortgage they need.

The Challenge

Prior to working with Code-Flux, the client had experienced previous website success but a period of neglect left the site unable to handle algorithm updates. The website was dated, plugins were out of date and the site was struggling to achieve first-page impressions. Without online visibility and a clear strategy, qualified leads were drying up.

My Solution

I began with a full audit of the client's digital footprint, identifying technical issues that were holding back search performance. Working closely with the client, I:

• Updated the technical foundation — theme updates, plugin maintenance, image compression and script reduction to improve page speed and ranking ability.
• Conducted keyword research — discovering high-intent search terms related to bad credit mortgages, adverse credit and declined mortgage applications.
• Implemented on-page SEO — compelling page titles, meta descriptions and heading structures aligned with search intent.
• Produced long-form content — blog posts and guides answering common customer questions and highlighting potential solutions.
• Built authority — gained relevant backlinks and improved on-page E-E-A-T signals and indicators.

Results

Within three months, search visibility improved dramatically. Impressions grew, organic traffic climbed and click-through to the website increased. We ranked new keywords on the first page of Google, including competitive phrases such as "bad credit mortgage broker" and "adverse credit mortgage broker". Most importantly, these gains translated into an 18% improvement on the initial SEO audit score — representing long compounding ROI on the investment.

Client Testimonial