SN-Mortgages Case Study
SEO & Content Strategy
About the Client
This client is a mortgage broker offering specialist mortgage advice for a range of adverse credit mortgage cases
The Challenge
Prior to working with Code‑Flux, The client had previous website success but due to little maintenance on the site it was in a poor position to handle planned google updates that ment a change of criteria. Their website was dated, had not had regular maintenance and found it hard to get 1st page impressions. Without online visibility and a clear strategy. They needed comprehensive technical updates, updated content and new keyword targeting and meta descriptions.
My Solution
I began this engagement with a full audit of the client’s digital footprint. I identified technical issues that were holding back search performance, including slow load times, missing meta descriptions and duplicate content. Working closely with the client, I:
- Updated the website Theme's, Plugins, Image Compression and script reduction to increase load speeds and ranking ability.
- Conducted keyword research to discover high‑intent search terms related to bad credit mortgages, mortgage declined and other adverse credit mortgage terms.
- Implemented on‑page SEO by crafting compelling page titles, meta descriptions and headings that aligned with search intent.
- Produced long‑form content — blog posts and guides — that answered customers questions and highlighted potential solutions.
- Increased Ranking's by gaining relevant backlinks and increasing on-page E-E-A-T sections and indicators.
Results
Within three months, the client’s search visibility improved dramatically. Search impressions grew, organic traffic climbed and click‑through to the website increased. I helped rank new keywords on the first page of Google, including competitive phrases such as “bad credit mortgage broker” and “adverse credit mortgage broker”. Perhaps most importantly, these gains translated into an increase of 18 % on their initial SEO Audit Report, meaning long compounding ROI on their investment.
The success of this project demonstrates the power of combining technical SEO, quality content and local optimisation. By understanding their customers’ search behaviour and delivering the best possible answers, The client now reaches audiences far beyond its previous reach and has cemented its reputation as a leading mortgage specialist for adverse credit cases.
Customers Testimonial
"Dominic has been working on my website for the past 3 months and I can see the results as I recieve more enquiries to help me run my business. After a google update in September 2025, my site suffered and Dominic reviewed the site, making numerous changes and making suggestions to get it back on track - I think if it were not for him, my website would still suffer today. Dominic is very thorough and presents his ideas and recommendations precisely and in a format easy to understand. I will continue to work with him as I see the benefits and would have no hesitation in recommending him."
Want to Read More
This Clients Comprehensive SEO overall – Blog Post
Next Steps
If you run a service business and are struggling to be found online, I can help. My combination of technical expertise, creative content and strategic thinking drives measurable results. Get in touch to book an audit and discover how much opportunity is waiting to be unlocked in your market.